It starts with a conversation. I learn about you, your project and your voice. Whether you are looking for a speech or a custom creative piece, we'll talk ideas and get to work.
My approach is to think big with a purpose. That is, speak with power and remember the goal: to convince the audience to change. Whether that change is to donate money or time, to sell more product, or to improve their life, there is always a call to action.
Strategy is a key component, as is theater. The goal is to emphasize the audience goals and expectations, venue, and, of course, the strengths of the speaker.
My background is literature, and this shows up especially in major speeches. Turns of phrase, pacing and other literary techniques are part of my writing process.