Trendl Communications
Resume
Anthony Trendl's resume Word PDF

Trendl Communications
Wheaton, IL
Writer and Communications Management Consultant
  • Strategy development, editorial plans, internal branding, public speaking, social media strategy, teaching, business continuity messaging, newsletter writing, change management communications, web content, communications process, focus groups
  • Manage contractors, staff per project, print brokers, printers
  • Specialty in speechwriting
  • Write humor column for AOL Patch, "Bluster County"
  • Wrote fitness/running column for Chicago Tribune's TribLocal, "The Red Bandana"
    Sears Holdings Corporation
    Blue Cross Blue Shield of Illinois
    United Continental Holdings
    Cardinal Health
    Moody Press
    Cahners Publishing
    Boise Cascade
    Tyndale House Publishers
    W. W. Grainger
    Allstate
    Flexera Software
    New Holland Construction
    NALCO Chemical Co.
    Con-Agra
    Patterson Medical
    Bromma Conquip
    APICS The Association for Operations Management
    JimSpivey.com

Wheaton Academy
West Chicago, IL
Director of Communications

  • Directed internal and external publications and communications, with heavy writing responsibilities (printing costs decreased 30%, postal costs decreased 61%)
  • Managed website and oversaw site redesign
  • Managed public relations (WGN-TV, Chicago Tribune, Daily Herald, Sun-Times), school spokesperson
  • Developed communications policy development and oversaw branding
  • Published weekly, three times a year and biannual newsletters
  • Partnered with board members, providing a liaison between the board and the school’s communications efforts
  • Managed freelancers and vendor relationships

HungarianBookstore.com
Project Manager and Content Developer (ongoing, self-owned)

  • Developed, wrote, designed and marketed profitable bilingual online bookstore and directory publisher
  • Manage Hungarian language freelancers
  • Pursue/manage vendor and affiliate relationships including amazon.com, Commission Junction and LinkShare
  • Manage online keyword (pay-per-click/PPC) advertising, including Google AdWords, AdSense and Overture
  • Developed successful SEO (search engine optimization) campaign
  • Online catalog offers 20,000 books, music, DVDs and periodicals
  • 90,000 page views/month, with top 10 Google search results for major terms
  • Listed in the Library of Congress as a primary source for Hungarian books

Blue Cross Blue Shield of Illinois
Project Leader, Communications, Information Technology Group (ITG)

  • Strategic lead to promote ITG brand and services to 17,000 employee network
  • Developed schedule, plans and processes for content highlighting ITG on intranet (used Interwoven Teamsite)
  • Created efficient, economical processes for the production of ITG communication vehicles
  • Increased quality and reduced production cost 66% for internally published newsletters
  • Developed strategy and process for an internal IT-focused blog

Hewitt Associates
Project Manager, Communications, Information Systems

  • Developed 2006 internal communication plan
  • Oversaw communication from IS to the firm and to the intranet, including major projects/change initiatives, educational/ tips communications, and ongoing operational information
  • Produced and promoted global teleconference event for 1,400 associates
  • Provided templates, tools, and resources to help associates
  • Provided communication counsel, support and training to associates interacting with external audiences
  • Managed the IS communication infrastructure/vehicles, including large meetings, monthly updates, strategic practice leader communications, and ongoing tactical communications
  • Facilitated plans for change management communications for new project management process
  • Created and streamlined communication processes
  • Wove key messages into ongoing communication channels

Aetna
Senior Communications Manager, Aetna Global Benefits

  • Managed communications for Aetna’s international division
  • Created communications strategy and calendar, including public relations, internet and e-communications
  • Conducted company-wide communications gap analysis
  • Developed and published series of segment-specific e-newsletters
  • Responsible for internal communications, educating and tooling domestic and international sales force with materials focused on cross-selling products
  • Manage marketing projects, working throughout the company to build relationships to promote brand
  • Responsible for internally created content on division's intranet and internet areas

Message Strategy, Inc.
Director of Client Communications
primary client: Bromma Conquip, a major crane spreader manufacturer

  • Managed and developed media relationships
  • Managed relationship with external ad agency and overseas vendors to produce marketing materials
  • Created and managed message development of collateral and ancillary documents, developed press releases, developed and managed sales and trade show presentations, and promotions

Chicago Manufacturing Center
Marketing Manager

  • Oversaw all marketing and communications
  • Managed two reports: a white paper writer and an assistant
  • Managed relationship with external public relations agency
  • Managing editor of corporate internet site (hits grew 500%), developed content for usability and marketing, pursued linking and search engine relationships
  • Developed/managed communications, publishing and public relations plan with a $250,000 budget. Developed proposals, communications policies, and reorganized internal document structure.
  • Promoted events and seminars
  • Trained executives for interviews
  • Liaison to media and state representatives

International Fellowship of Christians and Jews
Direct Response Coordinator

  • Oversaw 2.5 million piece/year direct response production and mailing
  • Produced and published 12 newsletters/month, coordinating with consultants and management
  • Managed and supervised three staff catalog personnel
  • Directed $80,000 50 product merchandising project, including marketing and product development (sales grew 47%/year), and e-commerce campaign (sales grew 10%/month)
  • Liaison to international media