Trendl Communications
 Writing and Design
Newsletters

Wheaton Academy

  • Produced Connection (June 2009). Cowrote cover and several feature articles. Also wrote news section. Provided creative direction to designer, worked with printer. Took cover photo, and several internal photos.
  • Produced Connection (February 2009). Wrote cover and two main feature articles. Also wrote news section. Provided creative direction to designer, worked with printer.
  • Relaunched weekly e-newsletter to increase production efficiency and user experience.
  • Wrote several articles for, designed, produced a one-page newsletter to key donors.

Blue Cross Blue Shield of Illinois

  • One-page to facilitate high-level discussions. Senior Leadership Team Leadership Meeting. Designed, wrote.
  • ITG Customer Connection
    Newsletter-style monthly report. Defined editorial and production process, saving client 66% per unit. Designed, cowrote.

AGB eNewsletters (Aetna Global Benefits)

  • Quarterly newsletter sent by e-mail in HTML and Text formats. Long and short versions of each. I planned/scheduled, chose the topics, arranged interviews, requested third-party content, ghostwrote, edited, and worked with various people in production to have it sent, and then ensured it would be linked and archived in appropriate places.
    First Quarter 2005 (includes 2004 summary)
    Fourth Quarter 2004

Chicago Manufacturing Center

  • Manufacturing Counts
    Monthly strategic message templated newsletter for key clients. Developed, ghostwrote messages to highlight expertise of CMC.

United Airlines

  • Silver Wings Travel Plus
    Wrote weekly and did layout newsletter for use in subscriber-based e-mail marketing. Customized template to fit specific needs within UAL's style. Created both text and htm versions of every e-mail.
    client: UAL Loyalty Services (division of United Airlines)
    * Used Dreamweaver, Photoshop, ImageReady, BBEdit, Fetch!
Sample 1A TEXT
Sample 2A TEXT
Sample 3A TEXT
Sample 4A TEXT
Sample 5A TEXT
Newspaper Column
  • Red Bandana 
    Weekly running column for the western suburbs edition of the Chicago Tribune. Includes interviews and profiles of celebrity runners and chefs.  Looks at the tension between fitness and good eating with a mix of humor and tips.

Brochures, Annual Reports 

Wheaton Academy

  • Designed and produced program for Grammy Award winners Turtle Island Quartet concert.
  • Designed brochure supporting fundraising efforts.

Chicago Manufacturing Center

  • Growth Management Services Brochure
    Developed overall marketing communications plan for department with executive staff.
    Planned, wrote, designed, managed printing and mailing.
    Four-color. Used Quark, Illustrator, Photoshop.
    Part of direct mail strategy. Used by CMC staff in sales efforts.
    Side OneSide Two
  • Sewn Products Services Brochure
    Developed overall marketing communications plan for department with executive staff.
    Planned, wrote, designed, managed printing and mailing for internal business department.
    Four-color. Used Quark, Illustrator, Photoshop.
    Part of direct mail strategy. Used by CMC staff in sales efforts.
    Side One
    Side Two

International Fellowship of Christians and Jews

  • Mattanot Jewish Gifts Catalog
    Chose products. Negotiated, purchased, priced.
    Planned, wrote, designed, managed printing and mailing.
    Four-color. Used Quark, Illustrator, Photoshop.
    Part of direct mail strategy. Used by CMC staff in sales efforts.
    Cover One

    Cover Two
    * Inside
    Cover Three 
Media Relations

Sales Sheets

 

 Website Management 

WheatonAcademy.org

  • Webmaster and managing editor of high school website

AnthonyTrendl.com

  • Planned, designed, wrote personal/professional website.

JimSpivey.com

  • Launched and maintain for three-time Olympian Jim Spivey, promoting his public speaking and professional coaching services.
  • Includes planning/strategy, structure, writing and editing, SEO and promotion.

HungarianBookstore.com

  • Developed, wrote and marketed bilingual (English and Hungarian) online bookstore and directory publisher geared toward serving Hungarians in America, and those interested in Hungarian culture
  • Site offers 20,000 products: books, music, DVDs and periodicals
  • Provides crucial cultural information and directories of American Hungarian restaurants, churches, grocery stores, medical professionals
  • Manage one Hungarian language freelancer
  • Pursue and manage multiple vendor and affiliate relationships including amazon.com, Commission Junction and LinkShare
  • Manage online keyword advertising, including Google AdWords, AdSense and Overture
  • 20,000 page views/month, with solid top 10 and top 100 Google search results.

Central DuPage Hospital

  • Webmaster. Oversaw relaunch as part of overall marketing plan. Developed long-term plans for continual maintenance. Developed new pages. Aligned site to be search engine optimized.

Quickset.com

  • Oversaw website relaunch for surveillance camera manufacturer. Worked with external agency for design. Aligned site to be search engine optimized, user-friendly and sales-focused.

Chicago Manufacturing Center

  • Managing editor of website. Developed entire site. 95% of the textual content is mine. I created the structure, aligning it to be attractive to search engines, yet user-friendly for our target market. Worked with ISP host to troubleshoot, to create templates, and otherwise enhance features. (site no longer available: cmcusa.org)

International Fellowship of Christians and Jews

  • Managing editor of website, working with webmaster. Developed structure of entire site. Edited all content. Wrote 50% of content. Developed online purchasing area — chose products, worked with vendors.

DigitalWizard by InstallShield

  • Wrote all content, including site reviews, help section. New product, developed all content. Site is no longer online, and redirects to Macrovision.
 Other Project Work